International Journal of Applied Information Systems |
Foundation of Computer Science (FCS), NY, USA |
Volume 12 - Number 25 |
Year of Publication: 2019 |
Authors: Omer Alrwais, Elham Alhodaib |
10.5120/ijais2019451830 |
Omer Alrwais, Elham Alhodaib . What Derives People to use Reporting Functions on Social Networks?. International Journal of Applied Information Systems. 12, 25 ( November 2019), 10-16. DOI=10.5120/ijais2019451830
In recent years, online abuse has emerged as a huge problem across the Internet and especially on social media. To deal with this unacceptable behavior, many social media providers implement built-in reporting functions on their platforms. Using Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB) and Technology Readiness (TR) a conceptual model is presented to investigate the factors affecting the use of reporting functions. The model was empirically tested through a questionnaire conducted in Saudi Arabia. Findings show that attitude, perceived behavioral control, and perceived emergency have significant impact on individuals’ reporting intention, while subjective norm, perceived responsibility and evaluation apprehension have insignificant effect on reporting intention. Furthermore, results indicate that perceived usefulness, optimism, and discomfort has indirect effects on intention to use reporting tools.